IN CASE YOU MISSED IT...

Matisyahu performed "One Day" on the Tonight Show with Conan O'Brien.

ONE DAY FOR CHANGE

Yesterday marked two major events for Matisyahu - the release of his third studio album Light and the launch of his "One Day for Change" campaign.

On Light, fans will find a much broader sound than what Matisyahu has offered in the past. Produced by David Kahne (Paul McCartney, Regina Spektor, Sublime) and Dave McCracken and the Smeezintons (Depeche Mode, Ian Brown), Light is Matisyahu's most diverse album to date. Billboard marveled at its ability to "Push musical boundaries...dipping into everything from guitar driven rockers to stripped down acoustic tunes."
It finds the musician from Crown Heights, Brooklyn displaying his one-of-a-kind voice in a variety of diverse genres, moving through his familiar reggae-soul stylings to dancehall, ska-influenced new wave, pop-rock and acoustic folk.

Always looking to inspire and positively motivate fans - the socially conscious artist has partnered with Kenneth Cole to create an online movement via Twitter and YouTube encouraging people to share ideas to positively change their communities in one day.

"One Day for Change" asks fans, as well as celebrities, websites, and musicians, to tweet their "ideas for change" using the #ondaychange.net hash tag. Matisyahu will re-tweet his favorites on his own Twitter (which now has over 720,000 followers) and award a signed copy of Light to one tweeter each day. Participants are also encouraged to upload videos expressing their ideas for change to the "One Day for Change" YouTube page between August 25th and September 18th.

On September 25th, a grand prize winner from the video uploads will be announced on OneDayChange.net. The site, built by Republic Project, features all of the video submissions, tweets, and exclusive content for the initiative and can be visited to view the latest entries. The winner will receive a Matisyahu branded camera provided by Flip Cam, and Matisyahu and Kenneth Cole will donate $5,000 towards the charity of the winning entrant's choice. Other participants who upload videos will have a chance to win 1 of 4 Matisyahu branded cameras provided by Flip Cam.

"Consciousness and positivity spread like a wave." Matisyahu explains, "It starts with one person doing one good thing and links like a chain, going from one positive thing to the next."
Be part of the solution - tweet your ideas for "One Day for Change".

Listen to "One Day" http://mailsend.vectorcomp.com/t/r/l/dydtjk/urddglj/y

WORLD PREMIERE VIDEO - MATISYAHU

Once again teaming up with director Paul Brown (also directed the music video for "King Without A Crown"), Matisyahu returns with the first music video from Light,
his first full-length album in three years.

"The idea was to create this kind of organic, underground vibe of how the music and the message gets spread, which is kind of how it happened for me the first time around. It's just people talking to each other and getting out there, spreading the word. In the video you have kids going around the city and putting up posters and fliers and it kind of creates this buzz thing that happens, and ultimately climaxes into this larger thing," explains Matisyahu.

"It kind of goes along with the message of the song 'One Day' and the conscious, positive message. I guess it's how consciousness and positivity get spread like a wave. It starts with a few people, one person does this one good thing and it's like a chain, where you go from one good thing to the next. That’s the idea of the song,that positivity and goodness can spread in that same kind of way."

I wish there were more songs and artists like Matisyahu. His music is so positive and inspirational. It really makes me want to strive to be a better person and do better things.


LIGHT HITS STORES AUGUST 25!