MTVMusic.com will be the exclusive home for the debut of the Cold War Kids' hyper-interactive new video, "I've Seen Enough," on May 20. The video, directed by Tool of North America's Sam Jones, (Wilco's I Am Trying to Break Your Heart), was designed specifically to be presented in parallel parts online and then remixed by fans, even mid-play - and is being released solely for the Web. It is the latest video premiere for MTV's digital properties, following Eminem's "We Made You" and Green Day's "Know Your Enemy" in April.Music fans can visit http://www.mtvmusic.com/
Every change the fan makes happens in real time, including every stop, start, or mid-stream instrument change. Without skipping a beat, a fan can silence everything but the vocals and bring in the drums, or start with the full band, pull the keyboard and add the xylophone, or sweep away the standup bass at the last minute and cue the bass guitar for the song's closing notes. The remix possibilities are endless. The video is experienced in a more "full-screen" environment, truly allowing the viewer controlling the action from "inside" the studio, and it will be seamlessly weaved into the look and feel of the MTVMusic.com fabric.
"The idea was that fans would be able to create an interesting new variation of the track every time, a new listening experience," says director Sam Jones, of Tool. "Plus, it's just fun to play with - there are so many ways to mix the instruments and vocals, and so many chances to get creative."
"We're thrilled to host the debut of the Cold War Kids' 'I've Seen Enough' on MTVMusic.com," said Amy Doyle, EVP, Music & Talent, MTV. "This is a great example of how musicians can be innovative - and make their music truly interactive - on the Web, and fits right into the simple browse, search and discover user experience that we're looking to deliver to the site's visitors."
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